PKM 5 in the Ministry of Education and Culture is a national Student Creativity Program which is held annually. This program is organized by the Directorate of Learning and Student Affairs, Ministry of Education, Culture, Research and Technology. On May 6th, 2021, out of 67.743 proposals submitted by participants it was announced that a total of 4.522 proposals were funded. There were 58 teams from Universitas Negeri Yogyakarta that get funding. One of these teams is the one chaired by Wiwied Ishartuti (Studendt of Mathematics Study Program 2019). The funded research was titled "Estimated Chances of Success and the Relationship Between Followers and Percentage of Clicks on the Effectiveness of E-commerce Paid Ads in the Pandemic Period" with team members Choirul Fatihin and Rahmatika (Student of Mathematics Study Program 2019) and Adi Setiawan (Student of Statistics Study Program 2018) and under the guidance of Mr. Ezra Putranda Setiawan, S.Si, M.Sc. Research in this activity was carried out for 3 months and the results will be presented at the PKM Implementation Progress Assessment (PKP2) event in September 2021.